BBA is a completely professional course (three years) meant for students who are serious about getting into careers in business and management. Students can get placement in good companies soon after obtaining their BBA degree. The overall objectives of this program is to develop students’ intellectual capacity, executive personality, and managerial skills which would enable them to undertake entry-level managerial positions in business and industry, public sector establishments, consultancy companies and other organizations. They may also opt to start their own entrepreneurial business ventures. In addition, the program also prepares students for a Master’s degree in Management.
SEMESTER I | 1. Effective English and Business Communication |
2. Business Economics | |
3. Business Mathematics | |
4. Principles of Management | |
5. Computer Fundamentals | |
SEMESTER II | 1. Personality and Personal Skill Development |
2. Indian Economics Scenario | |
3. Business Statistics | |
4. Financial Accounting | |
5. Computer Applications | |
SEMESTER III | 1. Organization Behaviour |
2. Marketing Management | |
3. Cost and Management Accounting | |
4. Production and Operations Management | |
5. Office Organization and Management | |
SEMESTER IV | 1. Human Resource Management |
2. Marketing Research | |
3. Financial Management | |
4. Management of Services | |
5. Business Laws | |
SEMESTER V | 1. Summer Project |
2. Industrial Relations | |
3. Advertising and Sales Promotion | |
4. Working Capital Management | |
5. Consumer Behaviour and Retailing | |
SEMESTER VI | 1. Sales and Distribution Management |
2. Taxation Laws | |
3. Rural Marketing | |
4. Export Marketing | |
5. Entrepreneurship and Small Business Management |